Iggy’s voice is divisive, but if you were still on the fence, “Fancy’s” insanely heavy rotation should be enough to tip you toward one camp or the other in the next few months. When was the last time you used it unironically in a conversation that wasn’t about Heinz ketchup? The joke in using the word “fancy” is apparently that actual fancy people would never use it. “You fancy, huh,” became something of a catchphrase of its own, usually used when someone is dressing or appointing themselves beyond their station, so Charli can’t help but sound a little self-deprecating declaring herself “fancy” in 2014. Though Drake’s and (Azalea mentor) T.I.’s verses generally praise the titular fanciness of the woman in question, Swizz’s hook always seemed like a bit of a lyrical side eye. The word “fancy” itself is key, too, put to similar use as Swizz Beats did in Drake’s 2010 track of the same name. It’s “I’m so fancy,” not “We’re so fancy.” When Charli sings about trashing the hotel, one just kind of infers that Iggy isn’t hanging out with her, perhaps because both of them are mostly talking in first-person singular. It is curious, though, how Iggy and Charli, our sassy male-monikered diva heroines, seem so distant in whatever loose narrative this song builds.
This is Charli’s second top-10 hit as a featured performer, the first being Icona Pop’s “I Love It.” She makes a far more lasting impression in this song (and in the Tumblr-ready Clueless-themed video, paying homage to the late Brittany Murphy’s Tai Frasier), but it wouldn’t kill Iggy to shout her out in the outro or something, would it? It could have helped with what seems to be an overall branding problem for Charli. When “Fancy” first dropped in February, it felt like something we could probably hear once a day through the end of August and never tire of, a “Hollaback Girl” redux by another platinum blonde with a propensity for talking about “her shit.” Part - I would say most - of that infectiousness is due to Charli XCX’s Stefani-like hook. It is likely your parents know who she is. Between this song and Ariana Grande’s “Problem,” on which she features, she’s on track to dominate the majority of the summer. breakout “Fancy” on ABC alone three times in one week ( Jimmy Kimmel Live, the Billboard Music Awards, the Dancing With the Stars season finale). YouTube Hit Count: 46,834,453 at time of publicationĬan a song climb the charts too quickly? After several years of hovering just below the radar, Australian rapper Iggy Azalea is all of a sudden courting overexposure, having performed her U.S. 2 on Billboard’s Hot 100 (this week)Ĭurrent Radio Play Frequency: No. Welcome to the Overplayed Song of the Week, in which we take songs we’ve heard too many times on the radio and generally overthink them.
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